More About UsMaking Social Connections Easier
Older adults are vulnerable to poor social health, including loneliness, social isolation, and disconnection. The reasons for this are complex, including individual level factors, i.e. shrinking social networks because of bereavement and frailty of themselves, family and friends, alongside community level and broader factors, i.e. post COVID social anxiety, transport links and opportunities to socialise in public spaces.
To address this challenge, our interdisciplinary research team, combining the disciplines of consumer behaviour, gerontology and public health economics with input from our older people’s public engagement group developed Happy to Chat badges. Using nudge theory, the badge is a novel potential intervention to promote social engagement for older people in community settings, such as using transport, in the park or when out shopping, making social connections easier for all.
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